Projects
Highlights of projects I've worked on in my various roles.
FirstClub (May '25 - present)
FirstClub's ClubHouse
A video showcasing the ClubHouse of FirstClub
This video was the first one to be put out on social media, showcasing the ClubHouse (darkstore) of FirstClub. I led this project from scripting to final export and go-live.
GTM events
Go-to-market events
These are popup events across apartment societies in Bangalore, wherein I led the set up, the consumer-facing communication and customer acquisition.
Social media content
Recipe and how-to videos with the Head of Curation at FirstClub.
How We Handpick Veggies
A video showing the grading of fruits and veggies
The Good Food Festival
A sale event on the application called The Good Food Festival
GMT India (Jul '23 - April '24)
Reservoir X GMT India event, Mumbai
Creation of a community of seasoned watch collectors
GMT India hosted an invite-only event in association with Reservoir watches, to showcase their latest Popeye cricket limited edition watch for India. This event hosted 50 of the most elite community members and was very well received by the community. The event was curated according to the theme of the hero watch by Reservoir, the Popeye X Cricket watch.
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The entire event, from ideation, guestlist curation, invitations, creation of an experience, and social media coverage was executed by me. I even interviewed Gautam Gambhir as a part of this event.
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Lunch with Jaeger LeCoultre
An intimate lunch with the Switzerland team of JLC
An intimate lunch hosted by GMT India, Catherine Reiner, CEO of Jaeger-LeCoultre and the brand’s team met watch collectors for an engaging dialogue. I executed this intimate lunch, including selecting 5 watch collectors . I also interviewed Global CEO Catherine Reiner for a social media snippet.
An Evening of Watches and Coffee
A community event curated for GMT India & Friends in Bangalore at The Ritz Carlton
A themed get together was curated and executed in order to bring watch collectors together in one place. This was an evening of watches and coffee, where the attendees mingled and had a touch-and-feel session of each others watch collections.
Podcasts
Creation & execution of The Collector's Quest
I created an IP for GMT India named The Collector's Quest, wherein, I would interview watch collectors from India and delve into the horology world with them. I would execute the ideation and interview aspects for the podcast.
Community creation & engagement
Creation of a community of seasoned watch collectors
I created and led the engagement of the community of watch collectors named GMT India & Friends. The engagement of this would happen in various formats, such as through events, webinars, WhatsApp chats and even podcasts.
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Sublime Life (Nov '22 - June '23)
Skincare 101 workshop with Sreeja
Workshop on the basics of skincare
I organized this workshop from start to finish for anyone who would like to understand their skin and build a skincare routine. This included setting up the workshop, coordinating with all verticals to get the message out and creation of a skincare guide, We partnered up with Sreeja Shrestha who led the workshop.
Martiderm offline events
Offline events in Bangalore & Bombay
MartiDerm is a Spanish brand that is exclusively on Sublime Life. The team had come down from Barcelona, Spain for 3 days. Within this time, I organized and spearheaded the events held with the MartiDerm team in Bombay and Bangalore. Efforts included organisation of marketing collaterals, and planning of the event at various locations.
Sublime Academy
An initative to provide more value to our affiliates
An initiative I lead at Sublime Life is where we educate our affiliates with various brands on different topics. Our very first workshop was held with Aminu Skincare.
Smytten (Nov '21 - Mar '22)
Discovered in 2021
Year end campaign at Smytten
This campaign takes you through the trends and highlights the Smytten app recorded in the year 2021. I ideated and executed the campaign over various brand touchpoints - social media (Instagram, LinkedIn, Pinterest), the Smytten app, influencer activations and media coverage.
Aqualogica activation
Aqualogica brand campaign
Aqualogica is a new vegan & cruelty-free skincare brand that launched on the Smytten app. To get the most traction during the launch, I front-ended the influencer activation for Aqualogica with 100 influencers. Their content was displayed mainly on Instagram and the Smytten app. Additionally, contests were held on both channels to get more engagement.
Smytten Squad
Influencer Program
I was responsible for launching and managing the influencer program (called Smytten Squad). We started with 8 influencers and scaled it to 500 in 3 months. Each individual created 1 piece of video content that Smytten uses across various platforms, including advertisements. As a part of the same program, I managed the creation of thematic trial boxes every month (for example, Valentine's Day or Discovered in 2021 campaign boxes) that were sent out to the influencers and media personalities. The organisation, coordination and tracking of content of thematic boxes was done on a Brandbassador equivalent platform called Wobb.
Disguise Cosmetics (Jan '21 - Nov '21)
Disguise x Zainab
Collaborative eyeshadow palette
At Disguise, we wanted to create eyeshadow palettes in collaboration with young influencers. One such is the DISGUISE X ZAINAB palette, where Zainab chose 6 shades from the existing range, created a sticker with the design team at Disguise, and created content to promote the eyeshadow palette. I front-ended the ideation, coordination, and execution of this palette.
Disguise x Supaarwoman
Collaborative eyeshadow palette
The first collaborative eyeshadow palette that was launched was with a comedienne/beauty influencer, Supriya (@supaarwoman). The DISGUISE X SUPAARWOMAN palette has 6 shades, that were chosen by Supriya to create a beginner-friendly palette. She also created content promoting the same. Similar to the collaboration above, I spearheaded the ideation, execution, and coordination. Supriya worked with our design team to create a unique sticker, too.
Over Dermis
Skincare (sister) brand
I aided in the launch of a scientific, beginner-friendly skincare brand named Over Dermis, the sister brand of Disguise Cosmetics. I managed the content and marketing teams. Additionally, I managed the influencer relations, as well as any media coverage that the brand received. I also helped with the research that went into the scientific content, along with the creation of the packaging - specifically the gamification aspect of the packaging and inserts.
STAC x Disguise
Collaborative series
STAC (a jewelry brand) and Disguise Cosmetics came together to create a series called Get your #PinterestHands. This featured finger rings from STAC and nail paints from Disguise. The content was created by both teams and posted on Instagram, followed by a contest. I handled the coordination and execution of this collaboration.
Disguise at events
Stalls at events across India
Disguise Cosmetics was invited to several events across the country to sell products. AltVegan Market in Hyderabad and JustBe Resto Cafe in Bangalore were the most prominent in 2021. I coordinated with the organizers of the events, hired people to man the stalls where necessary and chose which best-selling products would be sold at these events.
Paradyes x Disguise
Collaborative hamper
Paradyes (a vegan hair colour brand) and Disguise Cosmetics created 3 limited edition hampers (PARADYES X DISGUISE) that contained hair colors, lipsticks, and eyeshadows. I was primarily driving the ideation of this collaboration with the Paradyes team.
Launching Disguise on Pinterest India
I front-ended the creation of Disguise's Pinterest page in collaboration with Pinterest India. The page saw a jump of 1000 followers in the first month. Additionally, Disguise was featured on Pinterest for Desi Beauty Month and Indian Brands Month. Furthermore, content that was created for Ganesh Chathurthi (a Hindu festival) was featured on the Pinterest India Instagram page. I handled this coverage and coordination with the Pinterest India team, end-to-end.
Content creation
Content creation for Disguise and Over Dermis
Along with managing the marketing and content teams of Disguise and Over Dermis, I created video content and images for the social media pages (shooting, editing and even voice-overs) in accordance with brand guidelines and the style guide. I am familiar with Adobe Premiere Pro, Final Cut Pro and Filmora.
Unbox Experience (Aug '20 - Sept '20)
Principles of Gamification
Creation of a tool used in workshops
The Principles of Gamification is a tool I created for Unbox to help introduce to the concept of gamification to clients. This tool is used in all workshops to date.
Unbox Arena
Webiste for Unbox's gamifaction
I helped name and create the basic framework of the website, Unbox Arena.
Native Films (Nov '18- Dec '18)
Lakme Iconic Kajal
Lakme Eyeconic Kajal advertisement
The Lakme Eyeconic Kajal is an advertisement i worked on in terms of being the assistant to production and helping out the director. I was also closely involved in helping out with Kareena Kapoor Khan
Safola Gold
Advertisement for Saffola Gold vegetable oil
For the Saffola Gold advertisement,I was involved in the production and post-production aspects. I was assistant to the producer and aided the art department, too. I was also assistant to the editor while this was being edited.
