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Resume

Experience

May '25 - present

Brand Marketing

FirstClub

Bangalore, India

India's only quality-first grocery app.

  • Built and continually refine FirstClub’s brand voice, narrative, and overall positioning

  • Developed and maintain the brand’s content pillars and ongoing social strategy

  • Manage FirstClub’s presence across LinkedIn, Instagram, and X

  • Lead influencer marketing end-to-end, from strategy and outreach to briefs, negotiations, and content direction

  • Supported and created the entire FirstClub GTM launch and continue to create key marketing collaterals

  • Coordinate with external agencies across design, video, and production

  • Build partnerships with creators, communities, and relevant local ecosystems (ongoing)

  • Planned and supported FirstClub’s early GTM events and offline brand activations, along with collaterals for the same

  • Conceptualised and produced the Clubhouse brand film - a key highlight for the brand

  • Created the Good Food Festival brochure, which received strong organic response on LinkedIn

  • Manage and support major brand projects with full ownership where required

  • Leading PR efforts for integral opportunities

Jan '24 - Sept '24

Co-founder

ButterMellow

A D2C brand curating sensory products for children

  • Incubated at NSCREL, IIM Bangalore

  • Marketing efforts

  • Brand tone and voice development

Bangalore, India

Apr '24 - Sept '24

Freelance Marketing Consultant

Soles
See Love

Bangalore, India

SOLES - a footwear brand

  • Spearheading affiliate program SOLESmate , onboarded 17 affiliates in 1 month

  • Leading content strategy and social media strategy, along with creation of assets for Instagram, YouTube, Pinterest and LinkedIn – average views increase by 50% in 2 weeks

  • Public relations efforts to boost brand awareness – collaborated with 5 stakeholders in a span of 15 days - Influencer marketing, collaborating with key influencers to create content to raise awareness – 7 pieces of content within 20 days

  • Brand collaborations – research and outreach to gauge possibilities of collaborations with different brands

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See Love - a skincare brand

  • Spearheading affiliate program – See Love Posse, onboarded 11 affiliates within 2 weeks

  • Brand collaborations - research and outreach to gauge possibilities of collaborations with different brands

Jul '23 - April '24

SENIOR COMMUNITY & ENGAGEMENT MANAGER

GMT India

Bangalore, India

India's leading luxury watch magazine

  • Creation of the GMT India & Friends community and develop engagement strategies

  • Act as the voice, tone, and moderator of the brand through community support and engagement. 

  • Social media management and creation - Create and manage content for social media, blogs, and other digital platforms. 

  • Build relationships with clients to increase brand awareness and engagement.

  • Analyze social media and community engagement metrics to measure the effectiveness of engagement strategies., along with content creation for social media

  • Collaborate with cross-functional teams to ensure consistent messaging and brand voice across all channels.

  • Manage and grow the brand's online community

  • Develop and execute community-centric campaigns

  • Pitch to clients (events)

  • Revenue based marketing

Nov '22 - June '23

SENIOR MANAGER - COMMUNITY & COLLABORATIONS

Sublime Life

Bangalore, India

India's pioneer clean beauty curator

  • Heading affiliate programs and communities

  • Tracking monthly revenue per affiliate

  • Coordination with 3rd party vendors for marketing collateral

  • Creation of content plans for communities and affiliates

  • influencer marketing

  • Analytics for data-driven marketing decisions

  • Cross-promotional activities with the design team

  • Organisation of online and offline events for customers, social media community and affiliate communities

April '24 - present

Founder

FLUFFOFF

A quirky merchandise platform for self expression.

  • Leading content, social media branding and marketing efforts

  • Creation of dropship product funnel 

  • Assisting with creation of content for merchandise to be sold

Bangalore, India

May '22 - Aug '22

SENIOR ASSOCIATE - PLANNING

Mindshare, USA

New York City, USA

Global media agency

  • Part of the Volvo USA account

  • Tracking monthly advertisement spends and budgets

  • Creation of decks consisting of media highlights on a monthly basis

  • Coordination with the creative team for on-time delivery of assets

Nov '21 - Mar '22

ASSOCIATE BRAND MANAGER

Smytten

Bangalore, India

Smytten is India's largest premium trial and discovery platform

  • Launching, managing influencer & community programs

  • Creating brand campaigns in accordance with brand guidelines

  • Managing new social platforms such as YouTube Shorts and Trell - there was a 70% increase in organic impressions in 1 week

  • Supporting marketing efforts - public relations, brand campaigns, brand management, influencer collaborations

  • Strategizing, planning & executing content ideas across social media platforms

Jan '21 - Nov '22

BRAND & COMMUNICATIONS SPECIALIST

Disguise Cosmetics

Bangalore, India

Disguise is India's first vegan & cruelty-free indie cosmetics brand

  • Managing marketing efforts: content team, brand management, public relations

  • Launched skincare arm, 'Over Dermis' & direct interaction with 3rd party vendors

  • Analytics for data-driven marketing decisions

  • Strategizing, planning and executing plans across platforms such as Instagram, LinkedIn and Pinterest - there was a 50% increase in organic impressions in the first month

  • Cross promotional activities with the design team to ensure on-time completion of creatives for website, third- party vendors, and social media content

  • Creation of briefs for brand collaborations with Paradyes, Supaarwoman, PeeSafe, & DiAi Designs

  • Influencer marketing with micro and macro-influencers

Projects/Internships undertaken

Education

Aug '20 - Sept '20

BRAND STRATEGY CONSULTANT

Unbox Experience

Bangalore, India

Unbox is a creative consulting company

  • Creation of an omnichannel brand & strategy - via social media & existing website

  • Aiding in the build-out & UX for the upcoming online platform Digital marketing & social media planning via LinkedIn, Instagram, and Facebook - there was a 50% increase in organic impressions in 1 week

  • Creation of "Principles of Gamification" - a tool used in workshops conducted by Unbox

Sept '19 - Nov '19

DIGITAL MARKETING INTERN

Indian Improv Tribe

Bangalore, India

Indian Improv Tribe is an Improvisational comedy club

  • Responsible for online cross-promotional efforts, identifying & engaging with digital influencers

  • Created multiple videos for purposes of lead generation & securing sponsors for shows

  • Assisted in organizing 4 live shows across India & Dubai - production efforts included ticketing, stage set-up, pack up, & performing

Nov '18 - Dec '18

ASSISTANT TO PRODUCTION

NativeFilms

Mumbai, India

NativeFilms is an advertisement production agency.

Responsible for pre/during/post-production advertisement development for national and international brands, including Lakme, Vivo, Horlicks, Saffola Oil, and Times of India:

  • Pre-production: creating brand mood boards, property procurement, scheduling actor auditions

  • Production: coordinating between all stakeholders involved

  • Post-production: referencing, voiceover analysis, and providing recommendations

Education

  • Graduated with the highest GPA in the class

  • Received the highest grade for my thesis in the class

  • Student Coordinator for my class

  • Member of Student Advisory Board

Rennnes School of Business

MSc in International Luxury and Brand Management

2020-2021

Rennes, France

2017-2019

MA in Mass Communication - Audio Visual 

  • Member of Alumni Relations Cell

  • Member of Music Circle

Symbiosis Institute of Media and Communication

Pune, India

2014-2017

  • Graduated in the top 5% of my class

  • Secretary of Dramatics Association 

  • Assistant Cultural Secretary of Business Management Association 

Bangalore, India

Mount Carmel College

Bachelor's in Business Administration

2012-2014

AS and A Levels

  • Class valedictorian

Vidyashilp Academy

Bangalore, India

Professional skillset

Entrepreneurial Mindset

Brand Strategy & Positions

Teamwork & Collaboration

Content Creation

Social Media Strategy

Influencer Marketing

Creative Thinker

Ability to work under pressure

Languages

English (native)

French (intermediate)

Hindi (native)

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